your brand twin is
Oprah Winfrey
Hey! I’m Nikki and I’m here to help you make sense of what this all means. Watch this short video and let’s have some fun!
“The Sage” Brand Personality: intelligent, reliable, efficient, confident, trustworthy, clever
Ready to get help showing up in a bigger way with your marketing and earning five-figure months?
According to a 2020 survey by Morning Consult on Consumer Trust, Oprah is the most trusted female brand in America. The only brands that ranked higher were Amazon, Google and Tom Hanks. “My mama always said, life is like a box of chocolates…”
So, why do we trust Oprah so much? Her 30+ year media and entertainment career has been built on providing us with thought-provoking, intelligent, and practical advice on how to live our best lives.
Whether it’s coming from her own wisdom or well-read mind, or from one of her thousands of interviews with everyone from movie stars to thought leaders, she starts the conversations that get us thinking, too. She’s created her own media empire and forged it using an Oprah-sized mold that everyone in her industry repeatedly told her wouldn’t work.
A 25 year nationally syndicated talk show. The 3rd production company in history owned by a woman. A top-selling magazine. Critically acclaimed movies. The OWN television network. A school built for girls in South Africa. And millions donated to other causes that matter to her every year.
If your brand personality is like Oprah’s, you speak with a confidence that comes from knowing that you’ve done the work to be skilled at your craft.
You’re the expert, even if you haven’t yet acknowledged that you are.
But friend, others see it in you.
You’re the one that they come to as their go-to or for sage advice. They trust you to lead them in the right direction and give them the best information.
And when you serve it up with your signature clever wit and winning personality, it feels like we’ve just had a chat with a trusted advisor and friend.
So go ahead…embrace your inner Oprah. You can even have a keto cheat day and eat the bread.
How to Create and Execute Your Brand Voice in Your Messages and Communication (examples):
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Be well-informed, without being a know-it-all
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Be thoughtful, but include others in the conversation
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Be matter of fact, but empathetic
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Be clever, without being cliché
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Be confident, but not cocky
1. Create a Pinterest Board.
Create a mood board that embodies your brand personality. Start collecting and pinning images, quotes, fonts, people, colors, photos, anything that inspires you and makes you feel the way you want your ideal customer to feel when they experience your brand. And the things you add to your mood board don’t have to be directly related to your brand. They just need to reflect the feel of the brand.
2. Choose your Brand Vibeology.
You should start to notice patterns and themes emerging from your mood board. Write down all of the words that come to mind when you look at your board. Using your mood board, your brand personality, and what you know about your ideal customer, pick 3-4 adjectives that best describe your brand and how you want people to feel when they interact with it.
3. Define Your Brand Voice Guardrails.
Just like we need markers on the road to keep us from veering off road, we need guides to keep us on track when we communicate to our audience. Now that you know the words you’d use to describe your brand voice, it’s time to make sure your messaging stays on brand. You can do that with a simple “This Not That” statement, like this: “We’re funny, but not sarcastic.”
Hi there,
I’m Nikki Bradley.
I’m a brand strategist, business coach, speaker, God girl, wife, mom, and closet dance diva. Well, maybe I haven’t done such a great job keeping that one a secret. I literally dance all the time. I’m talking jazz hands, 90’s rump shaking, pirouettes, chair tap dancing (yes, it’s a thing), or kitchen salsa dancing with my daughter…to all types of music. Seriously, my Apple Music looks like it belongs to 27 different people.
But what brings me joy every day is getting to help entrepreneurs like you do 3 things:
1) package their purpose and gifts into profitable products & services,
2) craft their unique marketing messages, and
3) show up as the biggest, baddest, dopest version of themselves so that they can serve more and sell more.
Now I’ll be honest, I did NOT have this figured out when I first started out. Even as a corporate sales and marketing executive who had worked with some of the biggest companies in the world, it took me a while to nail down my own voice.
But now, I help my coaching clients and students find theirs too so that they can stand out in their industry and start attracting more qualified clients that will actually pay them what they’re worth.
SO GREAT to meet you, but before we go any further…
It would be awesome if getting these quiz results were the ticket to making a radical shift in how you show up for your brand and BOOK ALL THE CLIENTS YOU WANT, but IF YOU NEED MORE…
BOOK A CALL
Schedule a Brand Booster Call with me. These calls are for you if:
- You are a coach, consultant, freelancer, course creator, or service provider.
- You are launching or recently launched a program or service and need guidance on optimizing your revenue.
- You’ve been struggling with reaching your ideal clients and being confident in what to say to them.
- You are tired of trying to figure it out on your own and buying all the courses but still not being where you want to be financially.
- You want to start having 5-figure months
because we’re friends now,
A Few More Resources to Get You Started
How She Hit Her First 5-Figure Month…Even During a Pandemic
Hear how brand designer Marshaé Smith had her biggest sales month yet, even during the pandemic.
Marshaé is a super talented graphic designer and woman of faith, who started her business out of her dorm room. She went from hustling for years with clients she didn’t really want to work with to now working with influencers, civic organizations, and businesses alike, and working less hours while making more than ever.
Hear from her lips exactly how she did it so that you can learn how to do it too.
How to Get Seen Online
Discover why you’re not getting seen online and what you can do about it.
I see you. You’re doing all the work. Producing all the content. Posting on the interwebs.
But you may be asking…
Why isn’t the algorithm working for me?
I break down the 5 reasons your ideal clients can’t find you and what you can do about it.
How to Create Marketing That Attracts Qualified and Ready Leads
Learn how to create marketing that attracts qualified leads that are ready to buy…even if they’re just meeting you.
If you want to get more consistent revenue, it starts with getting consistent leads.
But what is a lead? How do I know when I’ve gotten a good one? How do I generate them consistently? And how do I find the ones that actually are ready to buy from me instead of the ones that are just shopping around comparing prices?