Once you’ve identified your target market, then you’ve got to truly understand who they are, what they care about, and what they wish they could improve in their lives. Here, you’ll learn how to find all that out so that you can create the perfect solution for them.
- Conduct surveys, questionnaires, and polls.
- Interview people that fit your Ideal Customer Avatar (ICA) profile. — Not sure what to ask? Grab my free cheat sheet of 20 Questions to Ask When Interviewing Your Avatar.
- Create and post regular content.
- Go online.
- Attend or host live events.
- Go old school.
So, you’ve gathered all of this information and insights about your potential customers. Now what do you do with it?
You MUST document and capture what you’ve learned. Look for common themes, interests, challenges, and characteristics about the people you engaged with. Keep a notebook handy at all times and write EVERYTHING down. You never know what golden nugget someone may give you for a product or service idea. You will also learn the language of your ICA, which will allow you to create messaging that resonates with them. Use THEIR words! Your customers will wonder how you got inside their heads and knew exactly what they were thinking.
If you’d like a tool to help you organize your data, snag the My Awesome Avatar workbook. This is the resource I use to capture my own target market information.
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